In a significant move to raise awareness about breast cancer and emphasize the importance of early detection, Apollo Proton Cancer Centres (APCC) along with the Department of Social Welfare & Women Empowerment, Government of Tamil Nadu, released a Self-Breast Examination Chart and Animated Video. The unveiling of this pivotal initiative took place at Commissioner of Social Welfare office in Chennai. The awareness video and chart will be played at 2286 Primary Health Centres, 434 Child Development Project Offices, 38 District Social Welfare Offices, 38 District Project Offices and 38 Collectorate Offices and all Corporations.
The chart was unveiled by Ms. P Geetha Jeevan, Hon’ble Minister for Social Welfare & Women Empowerment Department, Government of Tamil Nadu, along with Thiru. Shunchongam Jatak Chiru, I.A.S Principal Secretary to Govt. Social Welfare and Women Empowerment Dept., Tmt. V. Amuthavalli, I.A.S Commissioner of Social Welfare and Women Empowerment Dept, Tmt. S. P. Kaarthiga, I.A.S, Additional Director, Social Welfare and Women Empowerment Dept, Mr. Harshad Reddy, Director- Group Oncology & International, Apollo Hospitals Group, and key medical experts including Dr. Sapna Nangia, Senior Consultant, Radiation Oncologist, Dr. Manjula Rao, Consultant Breast Oncosurgeon, Dr. Prasad E, Senior Consultant- Medical Oncologist, and Dr. Muktha Mahajan, Lead – Breast & Interventional Radiology.
Sharing her thoughts on the impact of this initiative, Ms. P Geetha Jeevan, Hon’ble Minister for Social Welfare & Women Empowerment Government of Tamil Nadu, said, “Empowerment through knowledge is the key to women’s well-being. We are proud to be associated with this initiative that aims to educate women about their health, encouraging them to take charge and make informed choices. Our collaboration with Apollo Proton Cancer Centres brings an innovative way to promote health education and empower the women of Tamil Nadu in their own healthcare journey. These self-breast examination charts and videos are an essential tool to raise awareness and promote early detection of breast cancer, potentially saving countless lives across the State.”