Achieves record sales of 2.1 million tonnes in two years Emerges as a preferred brand for the region’s Institutional and Project businesses
Dalmia Cement (Bharat) Limited (DCBL) marked two years of successful operations in the North East. The anniversary event, held at Hotel Landmark, was attended by brand ambassador, Mary Kom and DCBL corporate leadership team. “Dalmia Cement has sustained its success in the North East over the past two years with consistent performance, signifying best-in-class quality and strength,” said Abhra Banerjee, Executive Director,, Dalmia Cement Bharat Limited, North East. “We are the first brand in the region to achieve a record 2.1 million tonnes of sales in the first two years of operations and this achievement makes us very proud.” Dalmia Cement unveiled a unique calendar centred on ‘Heritage Crafts of North East’. The calendar features a specific heritage craft from each north eastern state. As part of the celebrations, nine young achievers were felicitated for their skills and performances in their respective field of performing arts, cinema, sports & journalism by brand ambassador for DCBL in North East, Mary Kom. The awardees include Desmond Rimaki Sunn and Bikramjit Baulia (Music), Bahana Saikia (Sattriya dance), Amrita Gogoi (Acting), Hemen Barman (Journalism), Borun Thokchom (Film Making) and the trio of Shweta Sharma, Violina Thakuria and Akankshya Gogoi (Taekwondo).
“Hard work, commitment and perseverance are the perfect ingredients for success. On the occasion of Dalmia Cement’s two years of successful operations in North East, it gives me immense happiness to encourage young achievers to achieve even more,” said Mary Kom. “I have been associated with DCBL’s activities in the region for the past two years. Celebrating heritage craft of the region is a great initiative and I wish DCBL all the best in its efforts to promote the indigenous small scale industries.” “The past two years have been very exciting for DCBL in the North East. We launched our first ever corporate campaign underlining continued commitment to nation-building with the philosophy of ‘newthink! demonstrated by Dalmia Bharat. This was supplemented with various other initiatives, such as HALC (Higher Alite Low Celite) based cement which is a new technology in cement in the North East market, setting a new benchmark for excellence. In addition, our association with our national brand ambassador Mary Kom strengthened, marked by a number of activities including her successful movie release last year,” said Mr. B K Singh, Senior Executive Director, Group Marketing and Corporate Communications, Dalmia Bharat Group. Over the past two years, Mary Kom has helped DCBL establish itself as one of the most popular cement brands in the North East.
Dalmia Cement (Bharat) Ltd.
Dalmia Cement (Bharat) Limited (DCBL) (BSE Code: 533309|NSE Symbol: DALMIABHA and listed in MSE), part of the Dalmia Bharat Group, is a pioneer in cement manufacturing and applications since 1939. With an expanding India footprint, the company is a category leader in super-specialty cements used for oil well, railway sleepers and air strips and is the country’s largest producer of slag cement. With a growing capacity, currently pegged at 23.9 MTPA, Dalmia Cement is a top quartile player in India. Visit us at http://www.dalmiacement.com