– This Retail Employees’ Day, the brand thanks frontline retail employees calling them the unsung heroes of this pandemic
Mumbai, 12 December 2020 Every year, 12th December is
celebrated as World Retail Employees’ Day. The retail employee has endured a lot
in 2020, risking their health while most of us stayed home, to attend to the
customers and help keep businesses running. The pandemic lock down drew a big
change in consumers lives as they braced to manage work at home and from home.
Appliances became a savior in such a situation and contrary to popular
expectations, appliances saw an uptake in demand as the lock down was lifted
gradually. The front-line retail employees at the shops braved the risks and
showed up without fail, helping customers make their purchases and contributing
in their individual capacities to the revival of the durables sector and
economy, helping our country build itself back from the pandemic impact.
Godrej & Boyce, the flagship company of the Godrej group
announced that its
business Godrej Appliances, a leading home appliance player, has taken this
opportunity to acknowledge the efforts of all members who work in retail
operations and appreciate their contribution to the sector and the economy in
these tough times.
To thank the retail employees for their commitment and also
to do so, the brand has launched #ThankYouRetailWarrior
initiative. Through the initiative, the brand urges all its customers buying
over the pandemic period to thank the customer advisor who helped them with
their appliance purchase on social media or via a joint selfie with the retail
employee at the shop floor. This is a week-long initiative being held at
appliance stores across the country starting from 7th December 2020. The brand
aims to reach atleast 4L customers over the week digitally or at the shop floor.
Speaking on this occasion, Kamal Nandi, Business Head and
President – Godrej Appliances, expressed, “Our retail employees are
the backbone of our industry. They are essentially the ‘face’ of the business to
the end consumer and ensures that the customers find what they are looking for.
Every year, we celebrate this spirit with the Retail Employees’ Day at Godrej,
but this pandemic year, it takes on a special significance. These brave retail
employees were amongst the first ones to come out of their homes during the
tough times, when most of our country was cooped up at home, helping revive the
Appliances sector back to normal. Godrej would therefore like to take this day
to extend our heartfelt appreciation to retail warriors – not just from Godrej
but across brands and going beyond, to all sectors really, for helping our
economy emerge stronger out this pandemic. We urge Godrej customers to also take
out the time to appreciate the efforts of retail front employees they interacted
with as it would go a long way in motivating these unsung heroes of our
Check out the video on our social media pages
LinkedIn : https://www.linkedin.com/feed/update/urn:li:activity:6743458756841009152
Twitter : https://twitter.com/GodrejAppliance/status/1337698590211248130
About Godrej Appliances
Godrej Appliances, a business unit of the highly diversified Godrej & Boyce Mfg. Co. Ltd. is one of the leading Home Appliances players in India. Godrej was the first Indian Company in 1958 to manufacture Refrigerators and has since then, expanded its portfolio across many other categories like Washing Machines, Air Conditioners, Microwave Ovens, futuristic Thermo-electric cooling solutions, Air Coolers, Deep Freezers, highly specialized Medical Refrigerators and more recently, UVC Technology-Based Disinfecting devices and Dishwashers, all powered by the driving philosophy of ‘Things made thoughtfully’/ ‘Soch Ke Banaya Hai’.
This thought extends from human-centric design to planet centric design. Environment is a core value at Godrej Appliances. Both manufacturing units of Godrej Appliances’ – in Maharashtra and Punjab, became the first in the country to win the coveted Platinum Plus Green Co certification for its pioneering green manufacturing practices.
The brand takes pride in not just its carefully designed products and environment-friendly technologies, but also best in class after-sales service delivered through over 680 service centers and more than 4500 SmartBuddy service experts spread all over the country.
To learn more visit : https://www.godrej.com/godrej-appliances
For further information, please contact:
Kapil Kulkarni – firstname.lastname@example.org / +91 98202 03787
Farhad Ali – email@example.com / +91 90223 51286