incPres
No Result
View All Result
No Result
View All Result
incPres
No Result
View All Result
Home India

Press Release – Godrej Security Solutions study reveal that 30pc Delhi respondents associate Home Security to being Safe & Sound

photoact by photoact
March 6, 2023
in India
Reading Time: 3 mins read
0
Share on FacebookShare on Twitter


~Boosts investment in technology and innovation to bridge the gap between awareness and adoption of home security solutions~

INDIA, 25th August 2022: What does ‘Safe & Sound’ mean? Since the pandemic, there has been a massive shift in India’s security habits. Even though the crime rates continue to rise, Indians prioritize health and physical security over home security. Given the increasing gap between the awareness and adoption of home security, Godrej Security Solutions, a business of Godrej & Boyce, the flagship Company of the Godrej Group, has conducted a study called ‘Decoding Safe and Sound: in the Indian Context’. The study reveals that ‘Safe and Sound’ to Indians are based on three key contexts: Health wellbeing, property security and technology safety. 52% of Delhi respondents associate ‘Safe and Sound’ to the wellbeing of their own health and to that of their loved ones.

With the pandemic easing out and people moving out of their homes, it came to know that 30% of the Delhi respondents associated Safe and Sound to their property and possessions. The focus on health wellbeing was re-emphasized when 69% of Delhi respondents said that they were likely to opt for contactless options even while looking at home security solutions. Godrej Security Solutions has in the past two years introduced a range of contactless security solutions. The category has seen a 20% Y-o-Y growth in sales. The study also revealed that men were more disposed to opting for contactless solutions than women.

It must be noted that when a similar study was conducted by the brand in 2021, more than 80% of respondents were concerned about the health and wellbeing of their family members while travelling as against the security of their homes from theft or robbery. In this year’s report, the response is far more balanced. This is believed to be the result of the pandemic easing out.

Mr Pushkar Gokhale, Business Head at Godrej Security Solutions said, “With rising crime rates it’s important to focus on physical as well as network home security. With emergence of technology, there are an abundance of home security solutions in the market. However, what we have gathered from the study is that while there are solutions, there is a huge gap in the awareness and adoption of these technological solutions. The main objective behind this survey was to bring forth to people the need for security, make them aware of the solutions that are there in the market and how home security solutions can lead to a safer, more convenient, and flexible routine.

In spite of the global attention to data privacy, only 16% of Delhi respondents associated Safe and Sound to data security. Last year, Godrej Security Solutions disrupted the home security market by launching India’s most secure range of home cameras that transfer data over secure cloud servers based in India as contrary to most other home CCTV options that store data in severs located outside the country. The brand saw a 40% uptick in CCTV sales in the past one year.

Godrej Security Solutions commissioned this survey across 7 cities in India. A key insight that emerged from the study was that there is a strong need for physical solutions. The leading security brand will be aligning their product development and communications basis the study. The brand has increased its investment on technology and innovation by 50% over last year with a strong focus on adopting global technology to bring disruptive security solutions to the Indian consumer.

About Godrej Security Solutions:

Godrej Security Solutions is a division of Godrej & Boyce Mfg. Co. Ltd and part of the USD 4.1 billion Godrej Group. A pioneer and leader in the business, Godrej Security Solutions Division is the largest manufacturer and marketer of Security Solutions in India. It is the largest supplier of security solutions to several prestigious banking, corporate and public institutions. For the first time in the category and the industry, Godrej Security Solutions Division has been awarded the Superbrand status. It has also won the “Most Preferred brand” award in the Home Segment. The Division currently exports its products to over 45 countries including Middle East Asia, South East Asia, Far East Asia, East Africa, the US, Europe and the SAARC Countries.



Source link

Tags: Godrej Group
ShareTweetSendSharePinShareSend

Related News

Press Release – Godrej Appliances strengthens its presence in Bihar

by photoact
August 6, 2023
0

~ Unveils its first exclusive brand outlet in Bihiya taking the tally to 11EBOs in the stateBihiya, 4th September 2020:...

Press Release – Godrej Appliances inaugurates 29th Godrej Disha Excellence Center

by photoact
August 6, 2023
0

~The brand has trained over 65,000 youth across India on employable skills by 202011 March 2021: Godrej & Boyce, the...

Press Release – Godrej & Boyce scales up its automated supply chain solutions in partnership with German based joint venture partner Korber Supply Chain

by photoact
March 9, 2023
0

~Godrej Körber targets a growth of 18% in the next 5 years~Mumbai, 5th August, 2022: The global warehouse automation market...

Press Release – Godrej Locks & Architectural Fittings and Systems Aspires for 2500 Crs Revenue by FY-27

by photoact
March 8, 2023
0

• Aims to grow 2X in next five years• Introduces Neu-Lift Bed Fittings and HIKIDO wardrobe fittings in the space...

Press Release – Godrej Security Solutions study reveal that only 18pc Kolkata respondents associate Home Security to being Safe & Sound

by photoact
March 7, 2023
0

~Boosts investment in technology and innovation to bridge the gap between awareness and adoption of home security solutions~INDIA, 25th August...

Press Release – Godrej Security Solutions study reveal that 40pc Mumbai respondents associate Home Security to being Safe & Sound

by photoact
March 5, 2023
0

~Boosts investment in technology and innovation to bridge the gap between awareness and adoption of home security solutions~INDIA, 25th August...

ADANI Adani Enterprises Aditya Birla Group Airtel Ambuja Cement Apollo Hospitals Apple Inc Bank of America Cigna Corporation Cognizant India Dabur India Dalmia Bharat Exxon Mobil FedEx Corp General Electric Godrej Group Hindustan Zinc Home Depot ICICI Bank Indian Bank Infosys KEC Inter Kubota Corporation L&T Mahindra & Mahindra Meta Platforms Microsoft National Aluminium Company Nestle India Royal Dutch Shell Samsung Global Saudi Aramco Standard Chartered Bank Steel Authority of India Sun Pharma Target Corporation Tata Consumer Products Tata Motors Tata Power Tata Steel Tcs UltraTech UltraTech Limited Verizon Communications Voltas Limited

    © 2022 incPres.com

    No Result
    View All Result

      © 2022 incPres.com