7 December, 2022
Powers the aspirations of India’s deserving students through ENABLE, an online teaching model
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Tata Motors’ ENABLE programme assisted 3400 students in FY22 to enrol in India’s top engineering and medical schools
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Tata Motors’ ENABLE programme assisted 3400 students in FY22 to enrol in India’s top engineering and medical schools
Deepak Sahu of Chattarpur, Madhya Pradesh and Krishnanshu Tanwar of Bharatpur district, Rajasthan have many things in common. They are both medical students, have studied in Jawahar Navodaya Vidyalaya (JNV) schools, both raised in humble families for whom education was a luxury. Had they not been introduced to the NEET coaching under Tata Motors’ ENABLE programme they could have possibly missed their calling of becoming doctors. While Deepak scored 715/720 in NEET 2020 and an all-India rank of #5, and joined AIIMS Delhi, Krishnanshu scored 705/720 in NEET 2020 with an all-India rank of #53 and is now studying at Maulana Azad Medical College, Delhi.
Striving to help deserving students like Krishnanshu and Deepak secure a place in the country’s premier higher education institutes through quality coaching, Tata Motors launched the Engineering and NEET (National Eligibility Entrance Test) Admission Bridge Accelerated Learning Engagement initiative-ENABLE in January 2021 in association with the Navodaya Vidyalaya Samiti (NVS), Avanti Fellows and Ex-Navodayan Foundation. A crucial part of Vidyadhanam, one of its core pillars of focus in its Corporate Social Responsibility mandate, ENABLE is a digitally-enabled remote learning initiative that prepares talented class 11 and 12 students studying across 552 Jawahar Navodalaya Vidyalayas (JNVs) in the country to take JEE and NEET competitive exams, providing access to resources and guidance that might otherwise not be easily available to them. In FY22, Tata Motors has helped 3400 students enrol in India’s top engineering and medical schools, 40% of which have been women.
ENABLE extends field-leading, free-of-cost coaching with targeted mentoring and continuous evaluation, supported by the benefits of a digital medium. With 20 times lesser cost per successful student as compared to any other premier coaching programme in the country, ENABLE has helped create a 10-fold increase in access to elite colleges in STEM. Overall, 35% of the students supported by this programme make it to prestigious engineering and medical institutes of the country.
Commenting on the success of the ENABLE initiative, Mr. Vinod Kulkarni, CSR Head, Tata Motors, said, “As a responsible corporate citizen committed towards enriching the youth of the country, Tata Motors has exerted continued emphasis on the need of making quality education accessible to all. Vidyadhanam, one of the core pillars of focus in our CSR programme, is entirely devoted towards taking tangible steps to strengthen education. ENABLE is focused on helping augment the efforts of secondary school students in their journey towards transitioning into higher education, and strives to provide promising youth from underserved communities all the help they need to make their engineering and medical aspirations come true. The initiative is fundamentally underscored by the benefits of digitization, and has helped us expand accessibility significantly, with remarkable results from enrolled students across India. In the coming years we hope to magnify the scope and impact of ENABLE, helping many more talented children fulfil their dreams.”
The programme was first executed in Puducherry in 2011, and later replicated in JNVs across Mangalore, Palghar, Kolhapur and Rajgir. It transitioned to a digital learning model in January 2021, massively expanding to the entire JNV system across 26 states and 8 union territories in the country.
Since inception over 45,000 students have been a part of ENABLE. In the academic year 2021-22, over 10,500 students appeared for JEE exams, of these 42% qualified JEE Mains and 11% cleared JEE Advanced. 70% of these qualifying JEE Advanced were ranked in top 10,000 and 38% of them made it into IITs, 40% being female, while the rest joined the top prestigious colleges. For NEET, 12% of the qualifying students made it to the top 10 medical institutes.
Endeavouring to expand access to digital education, the programme has crucially supported aspiring students in home-learning during the pandemic through online classes, homework and weekly testing. Today, it continues to augment its teaching and learning efforts with digital tools and resources, broadcasting classes by expert teachers live through YouTube and Zoom. The infrastructural requirements to run online classes are taken care of by the schools and the Navodaya Vidyalaya Samiti (NVS), while the live classes are conducted by Avanti and ENF, along with weekly tests and reports. Going forward, the programme hopes to place 15000 students into high employability STEM courses like (Engineering, Medicine, Pharmacy, Nursing and Agriculture).
About Tata Motors
Part of the USD 128 billion Tata group, Tata Motors Limited (NYSE: TTM; BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 37 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks and buses, offering extensive range of integrated, smart and e-mobility solutions. With ‘Connecting Aspirations’ at the core of its brand promise, Tata Motors is India’s market leader in commercial vehicles and amongst the top three in the passenger vehicles market.
Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, UK, US, Italy and South Korea. With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. The company is pioneering India’s Electric Vehicle (EV) transition and driving the shift towards sustainable mobility solutions by preparing a tailor-made product strategy, leveraging the synergy between the Group companies and playing an active role liasoning with the Government in developing the policy framework.
With operations in India, the UK, South Korea, Thailand, South Africa and Indonesia, Tata Motors’ vehicles are marketed in Africa, Middle East, South & South East Asia, Australia, South America, Russia and other CIS countries. As of March 31, 2022, Tata Motors’ operations include 86 consolidated subsidiaries, two joint operations, four joint ventures and 10 equity-accounted associates, including their subsidiaries, in respect of which the company exercises significant influence.
