TCS Interactive Life Sciences features in Medical Marketing & Media’s Agency 100 list for 2023, making it to the top 50.
See the full list here:
Profiling TCS, an MM&M story features an interview with TCS Interactive Life Sciences’ chief experience officer Alok Ghosh.
The hyperfocus on customer experience, seized upon by any number of marketers in early 2020, has remained a post-pandemic priority in many sectors and healthcare is no exception, says Ghosh in the interview.
He reports surging demand for his company’s user-experience-related services: “Everybody wants their UX changed, from supply chain to clinical trials to internal portals.” So as the COVID-19 public health emergency began to ease in the second half of 2022, TCS responded by overhauling its “run-of-the-mill” marketing focus into one combining digital transformation with experience design.
“CX transformation has elevated from a CMO priority to a real board-level one,” Ghosh explains. “Over the last year, we’ve really pivoted, and the point of the spear is toward CX (customer experience) and employee-experience transformation, versus a typical AOR strategy.”
This, he believes, has proven a strong point of differentiation for the firm.
Read the full TCS profile here.
