2012-13 marks the second consecutive year of UltraTech’s association with the Business India property ‘A Celebration of Architecture –; Inside Outside Mega Show’ as Presenting Sponsor. The event is a confluence of the country’s best professionals from the field of construction, interiors and design. The Advisory Council of ‘A Celebration of Architecture’ comprises some of the country’s biggest names from the infrastructure and construction industry. The event kick started with the first Regional Round being held in Coimbatore from 19th to 22nd July 2012 with 11 more regional rounds in the offing and the Grand Finale slated for September 2013 in Mumbai.
| Centre | Venue | Show Dates |
|---|---|---|
| Coimbatore | Smt Padmavati Ammal Cultural Centre | 19th – 22nd July 2012 |
| Ludhiana | Hotel Gulmor | 10th – 12th August 2012 |
| Chennai | Chennai Trade Centre | 6th – 9th September 2012 |
| Bengaluru | Tripura Vasani, Palace Ground | 4th – 7th October 2012 |
| Kochi | Jawaharlal Nehru Intl. Stadium | 22nd – 25th November 2012 |
| Kolkata | Netaji Indoor Stadium | 14th – 16th December 2012 |
| Ahmedabad | Gujarat University Exhibition Hall | 27th – 30th December 2012 |
| Indore | Abhay Prashal | 11th – 13th January 2013 |
| Jaipur | Birla Auditorium | 25th – 27th January 2013 |
| Chandigarh | Parade Grounds | 8th – 10th February 2013 |
| Hyderabad | Hitex Exhibition Centre | 22nd – 24th February 2013 |
| Surat | Pandit Dindayal Upadhyay Indoor Stadium | 8th – 10th March 2013 |
An interesting mix of product and service displays on the show floor by both national and international players, talks by renowned architects and a unique Awards Program felicitating regional excellence in real estate development, architecture and design in contemporary India are the main features of ‘A Celebration of Architecture’. UltraTech’s association with this event is an endorsement of its contribution and support to the contemporary Indian architectural scene.
Apart from UltraTech’s association with an event of such repute, the event has earned UltraTech favorable brand visibility and enhanced UltraTech’s product knowledge among consumers through its display of products and live product application demos showcased at its designated stall. For 2011-‘12, the UltraTech stall was adjudged the ‘Best Display Stall’ at the Coimbatore, Bangalore, Kochi, Indore, Ludhiana and Surat regional rounds by a jury comprising renowned builders and architects. This year too UltraTech has been awarded the 1st Prize for ‘Best Display Stall’ at the Coimbatore regional round by a jury comprising Ar. Prabakar and Ar. Rajkumar. These accolades confirm UltraTech’s leadership position not just in the mind of the consumer but the industry specialists as well.