UltraTech launched its premium cement in the West Bengal market on May 25, 2012.
“UltraTech Premium” has superior 28-day compressive strength, making it an ideal solution for critical applications like slabs, columns, beams and roof. The product is backed by the services of highly qualified technical personnel who provide expertise on good construction practices and offer site supervision during concreting, if needed. Cover blocks and masking tapes are also provided by the company to facilitate better concreting. UltraTech Premium is packaged in classy, PP laminated box shaped bags, which are tamper proof and can withstand the toughest of handling. No hooks or mechanized handling for these bags. So they arrive in good shape at the customer’s site—fresh and with correct weight.
“While giving a value added product and service to our customers, we are aiming to gain market leadership through a better product and superior packaging,” says S N Jajoo, Chief Marketing Officer. There are plans to soon launch the product in Bihar as well.