Deal marks Studio’s first foray into movie distribution
Gurugram, India, September 6, 2023: Wynk
Music, India’s number 1 music streaming app by downloads and
daily active users, today announced that Wynk Studio, India’s
largest music distribution ecosystem, has won the distribution
rights to Kay Kay Menon’s starrer “Love All”, a movie based on
the life of badminton superstar, P Gopichand.
“Love All” is produced by Mahesh Bhatt and P Gopichand along
with Anand Pandit. It will be released by M Ramesh’s Laxmi
Ganpathy Film Studios on September 01. Directed by Sudhanshu
Sharma, the movie also features Swastika Mukherjee, Robin Das,
Shrishwara, Atul Srivastava and Raja Bundela. The movie has
five memorable tracks, which are already available on Wynk.
1. Baton Baton Mein, Singer – Jubin Nautiyal
2. Gilli Si Subah,Singer – Papon
3. Chal Uth Jhat Path, Singer – Sonu Nigam
4. Love All Bol De, Singer – Kay Kay Menon
5. Sahas Do Sahas, Singer – Anjali Gayakwad
Speaking about the distribution arrangement,
Adarsh Nair, CEO – Airtel Digital and Chief Product Officer
– Airtel, said,
“Wynk Studio was established with the vision of offering
independent artists a creative outlet which would also help
them with any monetisation and discovery issues they might
face. We have had great success with independent artists and
have 1000 artists on our roster at present. This distribution
partnership will open new vistas for producers looking to
explore digital distribution and wanting to capitalise on
Airtel’s inherent strengths of reach and connectivity.”
Wynk Studio has gone from strength to strength since it was
established. It has recently distributed independent singles
such as “Love Token” from Manj Music and Anusha Dandekar,
“Billo” from Vishal Dadlani and Nikhita Gandhi’s single “Pyaar
mein Pagal”, a simultaneously romantic and groovy number,
about a girl madly in love.
Wynk offers music in 15 Indian languages and regional songs
now account for over 30% of the overall streams on the app.
Songs in Oriya, Gujarati, Assamese, Marathi, Telugu and
Bhojpuri have seen a growth of over 150% and are popular
outside their home states as well.
The Wynk music journey:
Sept 2014: Launched in India; crosses 1 lakh downloads in 4
days
Feb 2015: Crosses 5 million app downloads
June 2015: Launches Data Save Mode
Nov 2015: Crosses 12 million installs
Jan 2016: Introduces MP3 Player Function- Plays Local MP3 file
Mar 2017: Crosses 50 million installs
Jan 2018: Crosses 75 million install
Dec 2018: Voted India’s most entertaining app on Playstore
Jan 2019: Crosses 100 million installs
Aug 2022: Launched Wynk Studio
For more details visit
https://studio.wynk.in/
About Bharti Airtel Limited
Headquartered in India, Airtel is a global communications
solutions provider with over 500 million customers in 17
countries across South Asia and Africa. The company ranks
amongst the top three mobile operators globally and its
networks cover over two billion people. Airtel is India’s
largest integrated communications solutions provider and the
second largest mobile operator in Africa. Airtel’s retail
portfolio includes high-speed 4G/5G mobile broadband, Airtel
Xstream Fiber that promises speeds up to 1 Gbps with
convergence across linear and on-demand entertainment,
streaming services spanning music and video, digital payments
and financial services. For enterprise customers, Airtel
offers a gamut of solutions that includes secure connectivity,
cloud and data center services, cyber security, IoT, Ad Tech
and CPaaS (Airtel IQ). For more details visit
www.airtel.com